Mini Rodini was created in 2005 by illustrator Cassandra Rhodin. Since then the childrenswear brand has become known for its unique prints, great quality, and dedication to sustainability. The playful patterns are original artwork by Cassandra, inspired by everything from wildlife and pop culture, as well as the fantasy and free spirit of children. The clothes have been picked up by celebrities such as Beyoncé and Liv Tyler. During spring 19 Mini Rodini opened its first flagship store in London, located in the heart of Notting Hill, on 237 Westbourne Grove. The brand has 500 global retailers and a loyal fanbase of customers all over the world.