Bobo was born in 2008 with the idea of creating a clothing brand that could capture the magical, passionate look and language of children. The first collection, autumn-winter 2009 The Englishman and the Sitting Bull, was successfully received by both public and media. Since then, our growth has been constant: our garments, made locally, can be found in the most prestigious stores in more than thirty countries.

Each collection tells a story also published as a book, making clothes special and meaningful. They love hand-illustrated prints that go along with carefully selected colours and fabrics in comfortable shapes.

Bobo Choses speaks the language of children. Their core values are creativity, passion, honesty and a sense of humour.

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