Lil’ Boo is a Danish brand creating premium urban clothing for kids. They mix Scandinavian clean lines with streetwear to create timeless and cool urban apparel. They blur the lines between adult’s and kid’s fashion but always adding a playful twist. It is casual, cool, and comfortable clothes for active kids.


Danish/English Nana and Pete started Lil’ Boo because they were struggling finding cool caps with a proper fit for their son Oscar, also known as Boo. They created their first range of caps and introduced them across Europe for SS18. Finding that not enough focus is placed on cool Scandinavian streetwear for kids, they later decided to venture into the world of urban clothing.

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